5 Tips for Typography Best Practices

This was my first 12 months at Typographics 2018. Typographics 2018 is a convention for typography fans all over the world, that is held at Cooper Union. There have been panelists from San Francisco, Berlin, Buenos Aires, and Japan; it actually felt like a really worldwide expertise.

I had the prospect to take a seat in on each the convention and TypeLab components of Typographics. Listed here are just a few highlights from the panels/breakout periods that I actually loved:

1. Emojis = Photos + Character (Jennifer Daniel, Google Emoji)
Emojis are pictures that will translate into totally different meanings throughout totally different gadgets. Jennifer gave an instance about how the “dumpling” emoji appears totally different throughout totally different chat platforms -every tradition has a dumpling!
I discovered an attention-grabbing pressure on this assertion -emojis ought to have a constant consumer expertise (throughout platforms), but nonetheless be personalised to their customers.

2. Ubiquitous kind is could cause consumer confusion (Mr. Keedy)
Mr. Keedy created Keedy Sans, a preferred font within the 90’s. The font was thought of “uncool” 10 years later and used in all places. Keedy sans is used on teenage woman make-up packaging, in addition to winebars. This might create a nasty consumer expertise for individuals due to lack of branding. Final 12 months, Mr. Keedy refreshed his font -to create better customization and permit Keedy followers to layer the font for attention-grabbing visible results.

three. Braille is a type of typography (Ellen Lupton, Cooper Hewitt)
Ellen talked about how blind people learn Braille in a singular means -holding it throughout their physique. She additionally demonstrated a blind particular person’s expertise watching music movies by displaying the accessibility voiceover.

four. Model holds content material along with design (Gale Bichler, NYTimes)
Gale foused on how the New York Occasions(NYT) has branded itself as a publication that experiments with many varieties of fonts. NYT can mess around with differing types and large fonts as illustration. If somebody picks up a web page from the ground, they’ll often inform that it is from the New York Occasions due to branding.

5. Choosing fonts is like consuming ice cream. (Veronika Burian and Jose Scaglione, Sort Collectively)
When combining fonts, take a look at mechanic and natural feels. Veronika and Jose talked about how individuals like humanist fonts, with a touch of a calligrapher’s hand. Ideally, you need to discover a steadiness typefaces share a typical language.

The overarching theme is that typography is wide-ranging and crosses varied mediums. Visible languages embrace symbols, braille, and audio caption. The problem now lies in the right way to design one of the best experiences for these new types of language.

Leave a Reply

Your email address will not be published. Required fields are marked *